How can schools evaluate commercial SEND programmes?

Examine the match to need, evidence, training demands, cost and measurable pupil outcomes rather than relying on marketing claims. Define the pupil need before viewing a product demonstration.

By Dr Ian Corban · Educational psychologist · Last reviewed 1 October 2026

Ask what the programme adds to existing teaching

Ask which skills the programme teaches, how those match the target and what independent evidence supports its use with similar pupils. A testimonial or attractive dashboard does not establish that it will improve the intended outcome.

Include staff training, session time and lost classroom opportunities in the decision. If a trial is appropriate, agree starting evidence and a review question before buying more places. Selecting an intervention keeps the focus on teaching need rather than the product's general promise.

Examine the match to need, evidence, training demands, cost and measurable pupil outcomes rather than relying on marketing claims.

Gather the pupil’s view wherever possible and include what family and school staff notice. Look for patterns in task demands, language, people, place, time of day and the amount of adult support. This helps distinguish a recurring barrier from an isolated difficult moment and makes support easier to target.

What to try in school

For this intervention question, begin with precise targets, consistent delivery and planned review. Choose one or two changes that staff can apply consistently. Explain the plan to the pupil in accessible language and make sure the support does not inadvertently remove opportunities to practise an emerging skill.

Keep the response proportionate. A useful adjustment should make the important part of school more accessible, not simply make every demand disappear. Where an adult is involved, use the least intrusive prompt that enables success and reduce that support as the pupil becomes more confident.

How to review impact

Judge impact through progress on the intended skill and transfer into everyday learning. Compare the pupil with their own baseline rather than with classmates. Useful evidence might include frequency, level of prompting, work completed, participation, distress, attendance or a simple pupil rating, depending on the issue.

If the plan is not helping, check whether it was delivered consistently and whether the original explanation of the difficulty still makes sense. The next step may be to adapt the environment, teach a missing skill, alter the level of prompting or gather more information. Simply adding more of an ineffective support rarely resolves the problem.

Working with the pupil and family

Ask what feels most difficult and what has helped before. Pupils often identify practical details that adults miss. Families can also provide important information about patterns outside school, preparation before the day and the impact of school demands afterwards. Different accounts do not necessarily conflict; they may show that the pupil copes differently in different contexts.

When to consider further SEN support

If the difficulty remains significant despite well-matched, consistently delivered classroom support, bring the evidence into the school’s graduated response. The SENCo can help clarify the barrier, coordinate provision and decide whether specialist advice is needed. Support should remain linked to identified educational need rather than waiting for a diagnostic label.

Key point: Examine the match to need, evidence, training demands, cost and measurable pupil outcomes rather than relying on marketing claims.

Further reading

GOV.UK: Children with special educational needs and disabilities
Education Endowment Foundation: Special Education Needs in Mainstream Schools

Use these resources alongside knowledge of the individual pupil and school context.

Need general advice about school practice?

Written advice for schools

Schools can commission general written advice from Dr Ian Corban for £195 + VAT. Submit up to three focused questions about teaching, SEND provision or school practice. This service does not discuss individual pupils, even anonymously.

Find out about general written EP advice

These articles offer general guidance for school staff. They do not assess or diagnose an individual child or replace advice based on that child’s circumstances. Use professional judgement and your school’s policies when deciding what support is appropriate.

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